Tips: COLOR

What can you do in that little 100x80 space to improve your CTR?

There are some strategies you can implement to improve your campaign's performance. Most of them are basic advertising tactics. For example...

- Make the best use of color combinations. Contrast must be your objective, it's the only way to attract attention. Having a white background in Facebook gaves us lots of space to play with different color combinations. Vibrant tones always stand out. 

Compare these two ads which just appeared in my facebook. Which one do you think it captures your attention better?

That was an easy win for the "super addictive" game. The ad from Teakery is soft and delicate but almost  unreadable.
They would say: "Fluorescent colors don't macth our branding guidelines". I agree. But they could have done better by just only displaying the green circle, bigger, and with a white background. The rounded shape would have been more eye-catching.

But hey, this is advertising! Logos say nothing in most cases. I think it's always better to show the benefits you can deliver to customers. In this case a nice picture of a cake or a colorful photo of a party, don't you think?


Groupon knows better:

Always think how to benefit from color, it's one of your best allies. But be careful, you don't want to put your branding efforts in jeopardy. So, make smart use of color.